→ Business Economics
→ Business Strategy
→ Marketing Strategy
In the opening session the class will learn about the importance of Business Economics and its influence on Business Strategy decisions and motives. Delegates will learn of the crucial subjects of Business and Marketing strategies and their inextricable links with one another examining corporate culture, planning, analysis and evaluation using well tested models such as the Balanced Scorecard and the Value Proposition Builder, and types of strategy. The route to market will be examined including research, environmental analysis, the Mix, Sales, Branding, Pricing Strategies and Communications.